Jason Clay is a vice president for the World Wildlife Foundation working with large corporations in hope they can produce more with less. He grew up on a farm that survived off less then a dollar a day and he decided he`d achieve an education to help small farmers and people in poverty. Clay says that the most important thing is to change the way we think. Right now, with our 6 billion population we are living as if we have 1.3 planets. Clay mentions that the average American consumes 43% more then the average African, and the average cat has a larger environmental foot print then the average African. Scientist expect that by 2050 we will have a population of 9 billion who consumes twice as much as we do today, and with our limited resources change must occur. Not only is population growth important, but our lifestyle is as well; how much we consume and waste. `Sustainability must become a precompetitive issues, we need groups to work together that never have,` for example coke and Pepsi.(
http://www.ted.com/talks/jason_clay_how_big_brands_can_save_biodiversity.html )
Clay says there are 15 products in great demand; palm oil, cotton, biofuels, sugarcane, pulp and paper, saw wood, dairy, beef
soy, fish oil and meat, farmed salmon, farmed shrimp, tuna, tropical shrimp and white fish. And of these 15 products, he took the top 100 producers, and is trying to work with all the companies to produce sustainable products. Since the top 100 producers are supplying sustainable products it is important for consumers to purchase these products to not only support sustainability but to not support those who choose to produce unsustainable products.
I found clay to be a very productive and powerful speaker - although he lacked emotion and a sense of humor he spoke seriously and productively. He was to the point with a very motivational plan in progress.
